Affordability and accessibility of products

Good, sustainable food should not be a luxury, but should be accessible to everyone. That is why we want to keep the additional costs of making our supply chains and products more sustainable as low as possible. 

This concerns the price of the products marketed by the Van Loon Group. The focus here is on products from our own supply chains and products with a sustainability claim.

Our policy is designed to ensure that our products remain affordable and accessible, so that consumers can continue to make more sustainable choices. We aim to ensure that more sustainable alternatives are preferably no more expensive – and in any case no more than 10% more expensive – than existing products.
 
That is why we are constantly seeking innovative solutions to limit the additional costs of making our products and supply chains more sustainable. We communicate transparently about any price differences and the added value of our sustainable choices. By organising production and logistics processes as efficiently as possible and applying sustainability measures across the board, we achieve economies of scale and reduce costs per product. In this way, we maintain a good balance between sustainability, affordability and availability.

To achieve our objectives, we work closely with our customers and supply chain partners. Together, we develop innovative and sustainable market concepts, ensuring that any additional costs or savings are fairly shared across the supply chain and that products remain affordable and accessible to consumers.

When new hybrid meat products are launched, the price difference between the new product and the comparable meat product is calculated. Performance is reviewed every quarter and adjusted where necessary. Progress is published annually in the CSR annual report.

• ESRS S4 – Consumers and End Users

Affordable sustainability of products

CEO

In 2025, Van Loon Group continued to focus on ensuring that more sustainable products remain affordable and widely available. Following the launch of the first hybrid products in 2023, this segment has taken off. Both retail and foodservice customers recognise the benefits in terms of carbon footprint and the protein transition.

Production of our FiberFort™ fibre has increased fivefold in the space of a year, and the share of hybrid meat products in the total volume of meat products has risen from 3% to over 13%.
 
In the further upscaling of hybrid meat products, a strong focus has been placed on affordability. The continued development of the FiberFort™ fibre has led to a more efficient use of plant-based raw materials. This has had a positive impact on the pricing of hybrid products. As a result, these products remained affordable and accessible to our Retail, FoodService and B2B customers in 2025. In 2025, we fully met the objective of ensuring that hybrid products were not priced higher on the market than the products they replaced. In 17% of cases, the price was even lower than that of the comparable meat product.

Having focused entirely in 2025 on optimising the animal-based supply chains and bringing hybrid products to market, the focus will shift to production in 2026.

The aim of the Centres of Excellence programme is to produce the consumer products with the highest turnover in the most advanced and efficient manner. By consolidating volumes and investing in innovative production solutions, such as robotisation, we expect to reduce costs, ensuring that our products remain affordable for everyone in the future.